Hong Kong Continues To Broadcast Family Office Ambitions

Editorial Staff

10 October 2025

Financial Services and the Treasury Bureau of the HKSAR Government (FSTB) and Invest Hong Kong (InvestHK), along with Bloomberg, have published The Family Office Playbook, a guide designed to assist family offices establishing or expanding their presence in Hong Kong.

The Playbook is the newest component of Hong Kong Family Office Nexus – an initiative to foster and support growth of Hong Kong’s family offices industry.

In recent years, Hong Kong and rival Asian hub Singapore have emerged as premier destinations for high net worth individuals and ultra-UHNW individuals seeking to establish single family offices and manage wealth.

The guide sets out a structured approach to navigating Hong Kong's regulatory, financial, and operational landscape, including first-hand insights from family offices in Hong Kong and further afield. Within the Playbook, senior executives from NF Trinity, Landmark Family Office, the Harilela family and the Private Wealth Management Association, contribute practical perspectives.

Topics include strategic establishment of FOs; regulation; investment; operational efficiency; succession; and philanthropy.

“The launch of The Family Office Playbook represents a key milestone, providing comprehensive guidance to family offices establishing or expanding in Hong Kong,” Christopher Hui, secretary for Financial Services and the Treasury of the Hong Kong SAR Government, said. “As the HKSAR government’s policy priority, we are committed to fostering the growth of the family office sector, further solidifying Hong Kong’s status as a leading international financial centre."

Hong Kong’s family office strategy includes forging links with other jurisdictions. In April, for example, the Emirates Family Office Association (EFOA), which supports UAE and global family offices, signed a co-operation pact with the Hong Kong Academy for Wealth Legacy (HKAWL).